Purpose – This paper aims to evaluate whether early-stage entrepreneurs and the established self-employed in rural communities trade off-the-books and whether this tendency varies across deprived and affluent rural localities. Design/methodology/approach – Face-to-face interviews were...

Purpose – The purpose of this paper is to evaluate critically the discourse that entrepreneurship and enterprise culture are inextricably inter‐twinned with profit‐driven capitalist endeavour by seeking to understand whether amongst some populations, the culture of entrepreneurship is more...

Purpose – This paper aims to evaluate whether early‐stage entrepreneurs and the established self‐employed in rural communities trade off‐the‐books and whether this tendency varies across deprived and affluent rural localities. Design/methodology/approach – Face‐to‐face interviews...

Purpose – The aim of this paper is to contribute to the literature that has sought to deconstruct this ideologically driven depiction by demonstrating how the existent enterprise culture in post-Soviet spaces not only challenges the depiction of the entrepreneur as a heroic icon of the...