Purpose – Attempts to “Westernize” post-socialist economies of Eastern Europe resulted in little or no progress. This paper aims to incorporate the resource-based view (RBV) paradigm to shed light on the present difficulties and challenges. A shortage of resources, many of which are taken...

Purpose – First, this paper aims to examine the role culture plays on the relationship between entrepreneurial orientation (EO) and market orientation (MO) and its consequent impact on firm organizational performance. Second, the nature of the EO‐MO correlation itself and its effect on...

Purpose – Attempts to “Westernize” post‐socialist economies of Eastern Europe resulted in little or no progress. This paper aims to incorporate the resource‐based view (RBV) paradigm to shed light on the present difficulties and challenges. A shortage of resources, many of which are...