FILLIS, IAN; RENTSCHLER, RUTH - In: Journal of Enterprising Culture (JEC) 18 (2010) 01, pp. 49-81
This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an … holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of … entrepreneurship which embraces randomness, uncertainty and ambiguity but these factors should then be embedded in wider business and …