This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively on one strategy, we hypothesize that when a strategy...

One critical proposition in normative strategic management research is that an accurate perception of the environment by top managers is a prerequisite to attaining better organizational performance. However, recent entrepreneurship studies suggest that entrepreneurs are often leading or even...