In this paper, the mixed logit (ML) using Bayesian methods was employed to examine willingness-to-pay (WTP) to consume bread produced with reduced levels of pesticides so as to ameliorate environmental quality, from data generated by a choice experiment. Model comparison used the marginal...

We investigate non-attendance to choice set attributes and the accommodation of preference heterogeneity within the mixed logit model. We propose a generalisation of the mixed logit enabling the degree of skew of marginal utility distributions to be estimated. The implementation is Bayesian with...