Covey, Judith; Loomes, Graham; Bateman, Ian J. - In: Journal of Environmental Planning and Management 50 (2007) 4, pp. 467-482
Ongoing concerns with regard to the appropriate approach to elicitation of willingness-to-pay responses in contingent valuation studies have led to the development of a number of alternative techniques. One of the most recent, and on the surface, most promising of these is the random card...