Yusof, Mohar; Mohd Nor, Leilanie; Edward Hoopes, James - In: Journal of Family Business Management 4 (2014) 2, pp. 133-148
Purpose – The purpose of this paper is to postulate, in addition to “moral” and “strategic” considerations, a third general standard for corporate social responsibility (CSR). That third approach is what moral philosophers call “virtue ethics.” Design/methodology/approach – This...