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Pattern design construction for ladies' made‐to‐measure outerwear

Bond, T.; Liao, S.C.; Turner, J.P. - In: Journal of Fashion Marketing and Management: An … 4 (2000) 1, pp. 33-39

construction is essential for the production of MTM clothing with good fit. By linking theory and practice, a methodology has been … developed for research in this field from female figure typing through sizing, pattern design construction and grading to …

Persistent link: https://www.econbiz.de/10014868256

Pattern design construction for ladies' made‐to‐measure outerwear

Bond, T.; Liao, S.C.; Turner, J.P. - In: Journal of Fashion Marketing and Management: An … 4 (2000) 2, pp. 95-109

/1), comparative analysis of three systems of pattern design construction is carried out. The relevant pattern dimensions are then … formulated so as to implement computerised made‐to‐measure (MTM) pattern generation for the construction of the bodice and sleeve … blocks. Based on these new formulations, the establishment of the proposed size charts is simplified and a construction plan …

Persistent link: https://www.econbiz.de/10014868261

Pattern design construction for ladies' made‐to‐measure outerwear

Bond, T.; Liao, S.C.; Turner, J.P. - In: Journal of Fashion Marketing and Management: An … 4 (2000) 3, pp. 201-221

alteration technique is a combination of pattern design construction and grading. The procedure is divided into ten stages and …

Persistent link: https://www.econbiz.de/10014868270

Longitudinal assessment of Web retailers

Wachter, Kathy - In: Journal of Fashion Marketing and Management: An … 6 (2002) 2, pp. 134-145

Presents results of a study to investigate reliability and consistency of e‐tailer site features when used by a browser/shopper over time. Sites are assessed for information (product, personal, company); product (search, currency, pricing); ordering (online, help, security); user friendliness;...

Persistent link: https://www.econbiz.de/10014867804

Retail performance measures for seasonal fashion

Mattila, Heikki; King, Russell; Ojala, Nina - In: Journal of Fashion Marketing and Management: An … 6 (2002) 4, pp. 340-351

Retail success can be defined as achieving high gross margins and customer service levels (i.e. being in‐stock) with as little inventory as possible. Forecast accuracy, process lead‐time, offshore/local sourcing mix and up‐front/replenishment buying mix can have a significant impact on...

Persistent link: https://www.econbiz.de/10014867815

Rural shoppers: who gets their apparel dollars?

Sullivan, Pauline; Savitt, Ronald; Zheng, Yi; Cui, Yanli - In: Journal of Fashion Marketing and Management: An … 6 (2002) 4, pp. 363-380

Traditional competition across apparel store types reflects the dynamics of market positioning in practice. Previous research found that apparel related purchases accounted for over half of the money rural consumers spent out of town. Research on apparel shopping intentions according to store...

Persistent link: https://www.econbiz.de/10014867817

Mixed reality merchandising: bricks, clicks – and mix

Koontz, Marcy L.; Gibson, Ian E. - In: Journal of Fashion Marketing and Management: An … 6 (2002) 4, pp. 381-395

an MR infrastructure in a store could begin to open the retailing space to on‐line virtual visitor access. Two technical …

Persistent link: https://www.econbiz.de/10014867818

A statistical investigation of the changing apparel retailing environment in China

Kwan, C.Y.; Yeung, K.W.; Au, K.F. - In: Journal of Fashion Marketing and Management: An … 7 (2003) 1, pp. 87-100

This paper presents a comprehensive statistical report on China’s current apparel retailing environment, including the … manufacturing, marketing intermediaries and consumers) environments affecting foreign investments in China’s apparel retailing … of other macro‐factors having typically influenced the foreign investments in China’s apparel retailing sector, the paper …

Persistent link: https://www.econbiz.de/10014867826

The purchase of children’s clothing – who has the upper hand?

Harper, Sarah J.A.; Dewar, Pearl‐Jane; Diack, Barbara A. - In: Journal of Fashion Marketing and Management: An … 7 (2003) 2, pp. 196-206

This study investigated retail influence on the decision making of both parent and child during the purchase of children’s casual‐wear clothing. Principally, it analyses the impact of influential agents on the buying outcome by examining the parent‐child relationship and the retailer...

Persistent link: https://www.econbiz.de/10014867832

Retailer and consumer perceptions of online fashion retailers: Web site design issues

Siddiqui, Noreen; O’Malley, Antonia; McColl, Julie C.; … - In: Journal of Fashion Marketing and Management: An … 7 (2003) 4, pp. 345-355

Examines the Web sites of online fashion retailers. It evaluates the role of the Internet as a distribution channel and in particular discusses issues of Web page design. Retailer and consumer views within the fashion sector are explored in a three‐stage qualitative research process. This...

Persistent link: https://www.econbiz.de/10014867843