GUISO, LUIGI; SAPIENZA, PAOLA; ZINGALES, LUIGI - In: Journal of Finance 63 (2008) 6, pp. 2557-2600
We study the effect that a general lack of trust can have on stock market participation. In deciding whether to buy stocks, investors factor in the risk of being cheated. The perception of this risk is a function of the objective characteristics of the stocks and the subjective characteristics...