FRYDMAN, CARY; BARBERIS, NICHOLAS; CAMERER, COLIN; … - In: Journal of Finance 69 (2014) 2, pp. 907-946
type="main" <title type="main">ABSTRACT</title> <p>We conduct a study in which subjects trade stocks in an experimental market while we measure their brain activity using functional magnetic resonance imaging. All of the subjects trade in a suboptimal way. We use the neural data to test a “realization utility”...</p>