This study predicts Hispanic consumer’s willingness to buy genetically modified (GM) ethnic produce. Specifically, this paper analyzes the effects of Hispanic consumers’ socio-economic characteristics and their expressed value judgments on their willingness to buy genetically...

Commercial growers in the East operate on a relatively small land base with production costs that are generally higher per unit of crop output. This places them at a competitive disadvantage against larger commodity growers from other states where production costs are comparatively lower and the...