Translating the dietary knowledge among individuals into healthy behavior remains a challenging task. This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. A series of regression models were developed based on Baron and Kenny...

Effects of perceived attributes of soyfoods on the consumption patterns for six different soyfood products are evaluated. Perceived attributes include convenience, health benefits, and taste. The soyfood products are tofu, vegetable burgers, soy milk, soy supplements, meat substitutes, and soy...

This study explores the application of risk perceptions as a segmentation tool in the poultry meat market. Principal component analysis is used to examine data from a 2006 survey on a potential avian influenza outbreak in the U.S. The results suggest that the perceived level of safety of poultry...

Purchase patterns for two types of snack foods--pretzels and popcorn, and potato, corn, and tortilla chips--were analyzed using the data from a national survey. The study examined the effect of socio-economic and lifestyle factors including nutritional awareness and exercise habits of household...

Many universities are now marketing agricultural products including beef and dairy. The objective of the study was to examine the role of university brand affiliation in promoting locally produced food, particularly grass-fed beef. It is expected that other local producers will use the results...