Consumers were surveyed to understand preference in an effort to stabilize acreage and market share in a minor strawberry production area. Preferred attributes were identified using conjoint analysis. Local product was highest in overall relative importance, followed by price, pesticide...

Despite their growth and desirability, several major barriers preclude the development of Local Food Systems (LFS) including the reluctance of wholesale operators to deal with LFS suppliers. We examine the contribution of Limehouse Produce to the development of the Charleston, S.C. LFS. Survey...

U.S. per capita consumption of blueberries has risen in the past decade, fueled in part by the industry’s efforts to promote the health benefits associated with blueberry consumption. As a response to increased consumer demand, blueberry acreage in Mississippi has significantly increased,...

Two Rivers Winery & Chateau, established in 1999, has rapidly emerged as a key asset to the Colorado winery and regional tourism infrastructure on the West Slope of Colorado. The case study presents evidence of how Two Rivers’ entrepreneurship has helped an emerging business flourish, a...

This paper explores the innovative multi-stakeholder cooperative structure of Sandhills Farm to Table Food Hub and how this business utilizes an innovative organizational structure to connect producers, consumers, and workers to each other and the community. Evaluating SF2T’s structure...

China’s vegetable quality and safety controls are being challenged as previously seen in other food industries. This study surveyed 170 vegetable processing firms in Zhejiang, China. We systematically investigated Chinese vegetable processing firms’ current status of quality and...

This study examines public perceptions of the safety of fresh produce (spinach and lettuce), beef, and poultry, employing survey data collected during the 2006 nationwide recall of fresh spinach contaminated with E. coli O157:H7. The results show that white respondents perceived all products to...