A censored negative binomial regression model was used to study the relationships between the selection of irradiated beef packages, the beef storage and cooking processes, and demographics. Data were collected using a supermarket simulation technique and an exit survey of a panel of Georgia...

A nationwide household survey was used to examine U.S. consumers' attitude and purchase behavior toward in-shell peanuts. Fishbein's multiattribute model was the basis for evaluating the effects of perceived product attributes on attitudes toward in-shell peanuts. Consumer purchase behavior was...