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successful market expansion in the area. …
Persistent link: https://www.econbiz.de/10010917927
, plus smaller package sizes. The findings could help both producers and retailers formulate better production and marketing …
Persistent link: https://www.econbiz.de/10010881479
This research uses survey research to identify the demographics and attributes of milk that affect the purchase decision. The attributes of milk that drive purchase interest are fresh tasting, safe, high in quality, healthy, high in nutrition, :flavorful, a good value for the money, and...
Persistent link: https://www.econbiz.de/10010881489
opportunity for local producers to market to restaurants. Fifty-one percent of the restaurants surveyed currently purchase local …
Persistent link: https://www.econbiz.de/10010881490
processing plants to produce processed dairy products to sell either directly to consumers or through local market outlets … ventures they need to be able to determine the size of the potential market for their products. In order to determine the size …
Persistent link: https://www.econbiz.de/10010881496
Insights into how small agribusinesses acquire, process, and use market intelligence are critical to improving their … marketing competencies and to understanding practices that lead to better business performance. However, the current body of …
Persistent link: https://www.econbiz.de/10010881498
Interest in locally grown foods has increased over the past few years. Tennessee currently has two state-funded programs promoting the consumption of Tennessee agricultural products by linking producers and consumers-Tennessee Farm Fresh and Pick Tennessee Products. Factors associated with fruit...
Persistent link: https://www.econbiz.de/10010881502
With increasing frequency consumer studies are supplementing demographic and price variables with responses to an extended set of Likert-scale questions to elicit information on consumer motivations and attitudes. Principal compo­nent analysis (PCA) is a statistical tool that reduces a large...
Persistent link: https://www.econbiz.de/10010881511
crawfish industry to refine its marketing strategies. A.C. Nielsen scanner data were used to develop a descriptive sales … analysis of crawfish and competing crustacean product markets. Market shares, market trends and price fluctuations for … and competing products are described for different cities in the U.S. Discussions of potential effects of market specific …
Persistent link: https://www.econbiz.de/10010917861
, which had one market in the urban, two in the suburban, and one in the rural areas; and seven underdeveloped farmers markets …
Persistent link: https://www.econbiz.de/10010917865