This study uses survey data collected in-person at farmers markets across Nevada to compare the demographics, preferences, and lifestyle habits of fresh vegetable consumers to contribute to the exist­ing body of work examining organic and local food consumption patterns. Specifically, we...

Increasing consumer preferences for locally produced foods, exhibited by the nationwide expansion of farmers markets, is likely to affect food-service establishments. This study used a mail and telephone survey to evaluate chefs’ preferences and attitudes towards purchasing locally...

Numerous studies have shown that consumers are on average willing to pay more for products at local direct markets, but tend to examine consumer preferences for goods available during the normal season. Studies which examine pricing and consumer preferences for local foods available outside of...

Differentiating products through labeling has been shown to be an effective strategy for increasing market share and pricing over undifferentiated products. This study examines consumer willingness to pay for multiple labeled (by both production type and origin) differentiated produce among...

This study assesses the potential for extending the farmers’ market season in the Intermountain West by evaluating producer and market manager perceptions regarding product availability, pricing, and marketing realities through web-based surveys conducted in 2011. Potential extended...