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Restaurants/chefs are increasing their demand for locally produced foods to respond to increasing consumer preferences for these products. Data from a survey of independently owned restaurants in Alabama show that there is tremendous opportunity for local producers to market to restaurants....
Persistent link: https://www.econbiz.de/10010881490
This paper uses a qualitative marketing research technique to explore in-depth sensory experiences, expectations, and …
Persistent link: https://www.econbiz.de/10010917882
This research discusses the use of social norms marketing to improve responsible drinking among college students. It … social norms marketing campaign decreases were observed in both students’ self-reported number of drinks consumed and … perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were …
Persistent link: https://www.econbiz.de/10011143093
We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior....
Persistent link: https://www.econbiz.de/10011143099
Packaging logistics addresses the relationship between packaging and logistics within the supply chain context. This paper focuses specifically on the relationship between grocery retailers and their suppliers across several types of pallet systems, as perceived by thirteen U.S. and Canadian...
Persistent link: https://www.econbiz.de/10010881513
Persistent link: https://www.econbiz.de/10010917884
Translating the dietary knowledge among individuals into healthy behavior remains a challenging task. This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. A series of regression models were developed based on Baron and Kenny...
Persistent link: https://www.econbiz.de/10010917922
This paper used an electronic survey conducted in Texas to study the main factors affecting the frequency of purchase, measured in transactions per month, for ornamental plants. While we found several differences in demographic characteristics of respondents, the two major factors impacting the...
Persistent link: https://www.econbiz.de/10010917938
influencing the decisions to purchase meat products. The findings can be used to develop marketing tactics to influence the …
Persistent link: https://www.econbiz.de/10010917966
Persistent link: https://www.econbiz.de/10010918015