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An Assessment of Communication Technology and Social Media Adoption
Park, John L.; Murch, Matthew P. - In: Journal of Food Distribution Research 44 (2013) 1
This paper reports the results of a survey of cooperative managers regarding the use of communication technology including social media. The survey categorized 105 different cooperatives by current technology use and management practices. The survey found that Texas cooperative managers are...
Persistent link: https://www.econbiz.de/10010917903
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Goat Meat Consumer Preferences: Implications for Goat Meat Marketing in Metropolitan Nashville, Tennessee Area
Ekanem, Enefiok; Mafuyai-Ekanem, Mary; Tagegne, Fisseha; … - In: Journal of Food Distribution Research 44 (2013) 1
Goat meat has become an increasingly good source of protein for meat eaters in the global marketplace. Goat meat constitutes about 63% of all red meat consumed worldwide. It is the main source of animal protein in many North African, Middle Eastern nations, Southeast Asia, the Caribbean, and...
Persistent link: https://www.econbiz.de/10010917927
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Market Intelligence Utilization by Small Food Companies: An Application of the Grounded Theory Method in Exploratory Research
Johnson, Aaron J.; Egelkraut, Thorsten M.; Grout, Cyrus A. - In: Journal of Food Distribution Research 41 (2010) 2
marketing competencies and to understanding practices that lead to better business performance. However, the current body of …
Persistent link: https://www.econbiz.de/10010881498
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Supermarket Sales of Crawfish and Competing Crustacean Products
Hanson, Terrill R.; Nguyen, Giap V. - In: Journal of Food Distribution Research 44 (2013) 1
crawfish industry to refine its marketing strategies. A.C. Nielsen scanner data were used to develop a descriptive sales …
Persistent link: https://www.econbiz.de/10010917861
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Assessing the Status of Farmers Markets in the Black Belt Counties of Alabama
Baharanyi, Ntam; Boateng, Miriam Anima; Tackie, Nii O.; … - In: Journal of Food Distribution Research 43 (2012) 3
The study used a case study approach and a survey questionnaire to collect data on farmers markets in the Alabama Black Belt. Specific objectives were to describe the current state of development of farmers markets, categorize the farmers markets, and make comparisons between and assessments of...
Persistent link: https://www.econbiz.de/10010917865
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Using Internet Bulletin Board Focus Group Sessions to Elicit Consumer Preferences for Ethnic Greens and Herbs
Govindasamy, Ramu; Kelley, Kathleen; Puduri, Venkata S. - In: Journal of Food Distribution Research 42 (2011) 1
Persistent link: https://www.econbiz.de/10010917871
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An Overview of The Lobster Marketing Process and Implications for the New England Marketplace
Corbett, James J. - In: Journal of Food Distribution Research 40 (2009) 1
Persistent link: https://www.econbiz.de/10010917880
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How Consumers Respond to Corporate Social Responsibility Initiatives: A Cluster Analysis of Dairy Consumers
McFadden, Dawn Thilmany; Deselnicu, Oana; Costanigro, Marco - In: Journal of Food Distribution Research 44 (2013) 1
Corporate branding has been a key marketing strategy for many decades, but the nature and focus of branding activities …
Persistent link: https://www.econbiz.de/10010917891
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Assessing Grower Marketing Needs to Capture "Local" Retail Opportunities
Rainey, Ronald; Popp, Jennie; Kemper, Nathan; Vetter, … - In: Journal of Food Distribution Research 41 (2010) 1
Persistent link: https://www.econbiz.de/10010917893
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Marketing Channels Used by Small Tennessee Farmers
Tegegne, Fisseha; Pasirayi, Simbarashe; Singh, Surendra P. - In: Journal of Food Distribution Research 43 (2012) 1
One of the key challenges that small farmers face is marketing their products. National and international markets are …. The objective of this study was to examine marketing channels used by small Tennessee Farmers. A mail survey was sent to … received. Over half of the farmers had off farm employment. Preliminary analysis showed that 40% used direct marketing; 23 …
Persistent link: https://www.econbiz.de/10010917988