With growing interests and concerns about nutrition and health, it has become increasingly important to understand what is preferred – extending consumer expenditure dollars towards organic or towards local food products. We address this issue by evaluating the perceptions of North...

Consumer preferences for local and organic food in North Carolina have been steadily growing over the past decade. In order to measure the attitudes and preferences associated with the decision to select organic over local or vice versa, we first use qualitative methods to gain more knowledge in...