Investigates what factors are necessary for expanding sales of locally grown produce to wholesale handlers.

Produce growers in Tennessee were surveyed during the first six months of 2002. Information about their operations, production decisions, and their marketing activities were obtained. Results of the survey permit an overview of small growers= choices about what to plant, post-harvest handling,...

The perceptions of food shoppers, produce managers in supermarkets, and wholesale produce buyers were examined with respect to acceptance of a fresh green bean that is slightly darker in color than the current leading cultivar. In-store interviews with shoppers revealed that retail shoppers are...