Leister, Amanda M.; Capps Jr., Oral; Rosson III, C. Parr - In: Journal of Food Distribution Research 41 (2010) 2
The United States Meat Export Federation (USMEF) implemented a new-product promotion program to increase exports of U.S. beef to Guatemala in response to the implementation of the Central America-Dominican Republic Free Trade Agreement (CAFTA-DR). Consumer responsiveness and the effectiveness of...