Adelaja, Adesoji O.; Brumfield, Robin G.; Lininger, Kimberly - In: Journal of Food Distribution Research 21 (1990) 3
Product differentiation, a prerequisite for successful state promotion of state branded farm products, may be reflected by differences in the own-price, cross-price and income elasticties of demand between a state's brand and other products. This paper tests for such differentiation by...