The overall purpose of this study is to conduct exploratory research on the market potential for local organic sales outlets for small-to-medium scale farmers in the South Atlantic Sub-region of the U.S. The objectives are as follow: (1) identification of the leading organic produce in each...

Farmers markets can play an important role in enhancing farm profitability, particularly those farms choosing to differentiate their products by appealing to consumer preferences for “locally grown†food or gain a larger share of the food dollar by marketing directly to consumers...

Limited information is available about consumer willingness to pay for genetically modified food products. This information is of immediate interest to the food industry. An experimental auction was conducted to assess willingness to pay for food items labeled as free of genetically modified...

The data obtained from a telephone survey that targeted residents in eleven Southern states (Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, Oklahoma, South Carolina, Tennessee, and Texas) were used to identify factors that influence goat-meat consumption by Southern...

National opinion polls indicate that pesticide residues on fresh fruits and vegetables remain an important concern of American consumers, despite a decade-long increase in per capita consumption levels for fresh fruits and vegetables. Increased availability of organically grown fruits and...