Research and advertising investment both offer the potential to increase producer surplus. A model is developed that includes applied research and generic advertising with the aim of measuring marginal and optimal returns from each. While applicable to specific firm behavior, the model is...

The effects of consumer perceptions on attitudes toward the United States Food and Drug Administration (FDA)'s current labeling policy for GM foods are examined. Results show that as beliefs regarding potential adverse effects of GM crops on wildlife and the environment increase, consumers are...

The emergence of Bovine spongiform encephalopathy (BSE) as a major food safety issue sets the situation for a firm level opportunity. The Japanese government banned imports of cattle and beef from the U.S. when it established the first cases of BSE there and refused to lift barriers because the...