There has been extremely rapid transformation in the past decade of the food retail sector, embodied in the rapid spread of supermarkets, in East and Southeast Asia and Latin America-the emerging markets of the Pacific Rim region. As the supermarket sector develops, leading chains are rapidly...

Fresh produce suppliers in Europe and the United States use a mix of price and non-price marketing strategies. This paper shows that these strategies create, using Mancur Olson's terms, two collective goods: overall consumer confidence in the market's ability to deliver credence attributes, and...