Nganje, William E.; Kaitibie, Simeon; Wachenheim, Cheryl J. - In: Journal of Food Distribution Research 39 (2008) 2
Retail data are used in a hedonic pricing framework to estimate the premium paid for the “low-carbohydrate†attribute and other attributes of bread at grocery and non-grocery stores in a regional market. Results show that consumer willingness to pay is influenced by the...