Translating the dietary knowledge among individuals into healthy behavior remains a challenging task. This study examines the causal relationship between dietary knowledge and behavior by including self-efficacy in the models. A series of regression models were developed based on Baron and Kenny...

This study explores the application of risk perceptions as a segmentation tool in the poultry meat market. Principal component analysis is used to examine data from a 2006 survey on a potential avian influenza outbreak in the U.S. The results suggest that the perceived level of safety of poultry...