relative importance of the attributes. The study uses store-level scanner data which include prices, sales quantities, and … suggest that sales quantity is one of important variables in hedonic price models, and therefore omitting the quantity … variable could lead to a biased result, particularly when prices and sales vary widely across observations. Results also …

This research uses survey research to identify the demographics and attributes of milk that affect the purchase … decision. The attributes of milk that drive purchase interest are fresh tasting, safe, high in quality, healthy, high in … by this study are only slightly to somewhat desirable to the general milk-purchasing population while price and brand are …

opportunity for local producers to market to restaurants. Fifty-one percent of the restaurants surveyed currently purchase local … foods, and over 80 percent of the remaining restaurants would purchase local products if barriers were addressed. To take …

attitudes toward local products affect the probability that the consumer will purchase local milk products …

marketing competencies and to understanding practices that lead to better business performance. However, the current body of …

crawfish industry to refine its marketing strategies. A.C. Nielsen scanner data were used to develop a descriptive sales …Understanding supermarket sales of crawfish and potential competing crustacean products has the potential to assist the …

sales and economic activity in the communities. …