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'Better Butter' Opportunities for Local Food and Entrepreneurship
Jablonski, Becca B.R. - In: Journal of Food Distribution Research 45 (2014) 3
€™s entrepreneurial strategy for producing and marketing its pasture-raised butter takes advantage of the company’s ability to leverage …
Persistent link: https://www.econbiz.de/10011143090
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A Case Study Examination of Social Norms Marketing Campaign to Improve Responsible Drinking
Wolf, Marianne McGarry; Dana, Allison; Wolf, Mitchell J.; … - In: Journal of Food Distribution Research 43 (2012) 1
This research discusses the use of social norms marketing to improve responsible drinking among college students. It … social norms marketing campaign decreases were observed in both students’ self-reported number of drinks consumed and … perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were …
Persistent link: https://www.econbiz.de/10011143093
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Examining the Effectiveness of Nutrition Information in a Simulated Shopping Environment
Berning, Joshua P.; Sprott, David E. - In: Journal of Food Distribution Research 42 (2011) 3
We conduct an experiment with grocery store shoppers using an onsite survey to examine the effectiveness of nutrition labels provided on grocery store shelves. We measure effectiveness of the nutrition labels in terms of how well the labels attract attention and if they affect shopper behavior....
Persistent link: https://www.econbiz.de/10011143099
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Institutional Demand for Locally-Grown Food in Vermont: Marketing Implications for Producers and Distributors
Becot, Florence; Conner, David; Nelson, Abbie; … - In: Journal of Food Distribution Research 45 (2014) 2
, and promotion) Marketing Mix framework to highlight marketing strategies for farmers and distributors wanting to increase …
Persistent link: https://www.econbiz.de/10011143109
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Market and Pricing Potential for Extended Season Fresh Produce Sales: An Intermountain West Example
Curtis, Kynda R.; Yeager, Irvin; Black, Brent; Drost, Daniel - In: Journal of Food Distribution Research 45 (2014) 2
producer and market manager perceptions regarding product availability, pricing, and marketing realities through web …
Persistent link: https://www.econbiz.de/10011143115
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Assessing the Intensity of Market Competition in the US Papaya Import Market
Evans, Edward; Ballen, Fredy - In: Journal of Food Distribution Research 45 (2014) 2
Most of the empirical work addressing imperfect competition in international agricultural trade has focused on grains and meats. The present study is an attempt to help fill the gap by assessing market competitiveness in the US fresh papaya market, which can be characterized as oligopolistic...
Persistent link: https://www.econbiz.de/10010936929
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Hedonic Analysis of Retail Egg Prices Using Store Scanner Data: An Application to the Korean Egg Market
Kim, Changhee; Chung, Chanjin - In: Journal of Food Distribution Research 42 (2011) 3
, plus smaller package sizes. The findings could help both producers and retailers formulate better production and marketing …
Persistent link: https://www.econbiz.de/10010881479
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Factors Influencing the Purchase Decision for Milk Labelled rBST-free and Organic
McGarry Wolf, Marianne; Butler, Leslie J.; Martin, Adam J. - In: Journal of Food Distribution Research 40 (2009) 1
This research uses survey research to identify the demographics and attributes of milk that affect the purchase decision. The attributes of milk that drive purchase interest are fresh tasting, safe, high in quality, healthy, high in nutrition, :flavorful, a good value for the money, and...
Persistent link: https://www.econbiz.de/10010881489
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A Comparative Analysis of Alabama Restaurants: Local vs Non-local Food Purchase
Reynolds-Allie, Kenesha; Fields, Deacue - In: Journal of Food Distribution Research 43 (2012) 1
Restaurants/chefs are increasing their demand for locally produced foods to respond to increasing consumer preferences for these products. Data from a survey of independently owned restaurants in Alabama show that there is tremendous opportunity for local producers to market to restaurants....
Persistent link: https://www.econbiz.de/10010881490
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The Role of Sensory Attributes in Marketing Organic Food: Findings from a Qualitative Study of Italian Consumers
Asioli, Daniele; Canavari, Maurizio; Castellini, Alessandra - In: Journal of Food Distribution Research 42 (2011) 1
This paper uses a qualitative marketing research technique to explore in-depth sensory experiences, expectations, and …
Persistent link: https://www.econbiz.de/10010917882