Although the growth in direct markets suggests a significant jump in local food purchasing by households, direct marketing still only accounts for a small percentage of total food sales because conventional food supply chains account for the great majority of food dollars. Since these...

Recent bovine spongiform encephalopathy (BSE, a.k.a. mad cow disease) discoveries in Canadian and U.S. beef cattle have garnered significant media attention, which may have changed consumers’ meat-purchasing behavior. Consumer response is hypothesized and tested within a meat demand...

Food consumption trends in the U.S. may be affected by and/or contributing to the growth in food- and nutrition-related information channels. Information channels are increasing in number, as are the sources (McCluskey & Swinnnen 2004) that provide information. This paper examines consumer...