This case study evaluates milk input price-risk management strategies for a processor of refrigerated dairy products. The firm perceives price risk both when milk costs are over budget and when budgets are too conservative. Price-forecast­ ing models produced mean absolute percentage errors...

The goal of this research was to guide livestock producers in marketing, product design and pricing decisions. Tools included a focus group, a consumer taste-testing and willingness-to-pay survey, and a restaurant survey. Experience attributes of locally produced ground beef were especially...

This study provides a framework for describing the profiles of consumers who are more likely to use nutrition labels and to pay attention to serving-size information. Inan online survey, food consumers were asked about the importance of nutrition labels and how often they read the serving-size...