This project was supported by the Specialty Crop Research Initiative of the National Institute of Food and Agriculture, USDA, Grant # 2009-51181-06035. Trade in fresh fruits and vegetables has raised concerns about the distance food travels, food cost, freshness, and climate change associated...

Although the growth in direct markets suggests a significant jump in local food purchasing by households, direct marketing still only accounts for a small percentage of total food sales because conventional food supply chains account for the great majority of food dollars. Since these...

This project was supported by the Federal-State Marketing Improvement Program (FSMIP), USDA, Grant # 2009-51181-06035. In the U.S. agricultural system, small and medium-sized farmers with limited land and capital resources are unable to compete in the national commodity markets. Direct marketing...

Wheat is the principal food of about half of the world's population. Wheat makes up one half of the worldwide trade volume of grain. A steep increase in the global population is expected in the 21st century, with the greatest gains in Asia and Africa. According to statistics of the United...

Demand elasticities at the table cut level are computed from a Mexican survey of household incomes and weekly expenditures, which is a stratified sample. A censored demand system is estimated incorporating stratification variables and it results in unbiased parameter and elasticity estimates,...

Examines current retail food industry needs and develops priorities.

Two areas of practical problems in creating scan data sets for demand and marketing research are discussed. The first pertains to organizing scan data for variable weight items into consumer demand categories. The second is a set of problems associated with the creation of an advertising data...