Corporate branding has been a key marketing strategy for many decades, but the nature and focus of branding activities has evolved along with the interests and buying motivations of consumers, especially in the food sector. An increasing number of food companies are creating loyal customers by...

Discusses the role of a private business enterprise in waste disposal and the company's emphasis on developing a resource recover system.

This paper reports the results of a survey of cooperative managers regarding the use of communication technology including social media. The survey categorized 105 different cooperatives by current technology use and management practices. The survey found that Texas cooperative managers are...

The Environmental Protection Agency declared the pesticide azinphos-methyl must not be used in apple production after September 2012. We use this ban to contribute to the debate on environmental regulation versus industrial output. We use a computable general equilibrium model to estimate the...

We use results of a consumer taste test conducted in Portland, Oregon, and choice-based conjoint analysis to examine consumer attitudes about grass-fed beef compared to conventional grain-fed: taste preferences, willingness to pay, and willingness to buy frozen meat in bulk. We consider the...

Discusses the USDA "Environmental Thrust" plan and two specific projects in food marketing

The author indicates that consumers are concerned, confused, and caught and pleads for food industry cooperation to attack the problem.