This research uses survey research to identify the demographics and attributes of milk that affect the purchase decision. The attributes of milk that drive purchase interest are fresh tasting, safe, high in quality, healthy, high in nutrition, :flavorful, a good value for the money, and...

This research finds that college students spend approximately $58 each week on total food purchases and almost $JO each week on food eaten away from home. College students allocate about 40 percent of their money spent on food eaten away from home to fast food and sit-down restaurants. College...

This research uses a survey instrument in the United States and Italy to examine the relationship between consumers’ demographics, attitudes, and behaviors toward food purchasing and their self-described desire to lose weight. Approximately two-thirds of consumers in the United States and...

This research compares the attitudes of consumers in the United States, Italy and Japan toward food characteristics. The U.S. and Japanese consumers had relatively positive attitudes toward genetically modified food, while the Italian consumer had relatively negative attitudes. The Italian...

This research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the...

A consumer survey was used to generate a demographic profile of the target market for value-added produce products compared to consumers who purchase bulk produce products. Those who purchase value-added produce products are more likely to be young, single, and without children than are those...

The research was conducted through the use of a telephone survey of produce retail buyers during a two-year period, May 1996 through May 1998. This research shows that retail buyers expect value-added produce sales to continue to increase and that they rate promotional vehicles, related to...

This research shows that the wine market in the California is segmented by age. The wine-consumption behavior of the California wine consumer differs between the Generation X consumer and those in Generation Y and Baby Boomers. There are differences in demographics, purchasing attitudes, and...

This study examines responses of 336 produce consumers in San Luis Obispo County, California, to compare the profile of farmersÂ’' market shoppers to those who do not shop at farmers'Â’ markets. The characteristics of produce sold in farmersÂ’' markets are compared to those sold at...