Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; … - In: Journal of Food Distribution Research 34 (2003) 03
In 2002, Chicago and Denver consumers were surveyed and participated in an experimental auction to elicit willingness to pay for country-of-origin labeling (COOL) of beef. Survey results indicate the majority of consumers (73%) were willing to pay an 11% and 24% premium for COOL of steak and...
