Suhonen, Niko; Linden, Mikael - In: Journal of Gambling Business and Economics 4 (2010) 2, pp. 43-61
This paper discusses risky and uncertain decision-making in the framework of gambling. The well-known anomaly of favourite-longshot bias is considered. We argue that gambling behaviour can be seen as consumption. Thus, gambling behaviour is more than a risky choice. It is reasonable to assume...