Forrest, David; McHale, Ian - In: Journal of Gambling Business and Economics 1 (2007) 3, pp. 207-216
The United Kingdom National Lottery is a member of a lottery block that offers a weekly lotto game, known as EuroMillions, for which tickets are now sold across nine countries. The paper examines whether the game has cannibalised sales in the pre-existing national lotto game and whether, with...