Chan, Sow Hup; Wan, Penny Yim King; Speece, Mark - In: Journal of Gambling Business and Economics 7 (2013) 1, pp. 17-37
Understanding what attributes are sought by casino visitors during their visit to a casino can enable casino operators to enhance the quality of service elements. This study assessed the important casino attributes that casino visitors seek when visiting a casino. The study also seek to identify...