This research focuses on determining the effects of a window display (flat or arcade or corner) on consumers’ perception and shopping attitudes (intentions for store entry and purchase) in the context of retail clothing sales. To test the assumption that there are relationships between various...

India is witnessing an unprecedented consumption boom. The economy is growing at the rate between 7 and 8 percent. The implication of this is improvement in income dynamics along with demographics and growth in consumption pattern Retailing in India is currently estimated to be US$ 200 billion,...

Cooperative marketing is not new to India. To get the economies of scale, Indian craftsmen and traders made shrenies or groups of similar products and trade during 6th and 7th centuries. This was the basis of caste system. The villages during medieval and British period grew with cooperative...

The economic crisis that has engulfed the world since 2007 has become serious by the first quarter of 2009.Many developed countries too are affected severely, namely the US, Germany, the UK and others. Fortunately, India as of now seems to be less affected, yet the winds of global recession are...