Vyas, Anand; Gupta, Sachin - In: Journal of Global Information Management (JGIM) 25 (2017) 4, pp. 16-31
The core aim of this research paper is to analyze the challenges faced by an E-commerce industry in India. The Indian … there are enormous sectors that have been untouched by an E-commerce industry in India, particularly in its rural areas …. Many consumers in India still follow the traditional purchasing method. Unfortunately, altering customer perception of …