Wang, Shan; Hong, Yili; Archer, Norm; Wang, Youwei - In: Journal of Global Information Management (JGIM) 19 (2011) 4, pp. 45-75
This paper explores the performance of Chinese small and medium sized enterprises (SMEs) on Business-to-Business (B2B) electronic marketplaces (EMs). Based on a content analysis of 155 cases of high performing online Chinese vendors, this paper explains the success of SME online B2B vendors...
