This study attempts to examine empirically how social institutional factors relate to Internet diffusion in 39 countries. Based on nine-year cross-country data, the analytical results show that the rule of law, educational systems, and industrialization significantly influenced the global...

In the academic literature and the business press, there seems to be a lack of guidance and lack of cross-cultural models to support companies localization strategies on the Web. To address this deficit in literature and to provide marketers and Web designers with insights into website...