Kukard, Wesley; Wood, Lincoln - In: Journal of Global Information Management (JGIM) 25 (2017) 1, pp. 21-42
This research explores how perceived consumer benefits affect the perceived privacy risks from implementation of Radio Frequency Identification (RFID) tags at an item-level in the Fast Moving Consumer Goods (FMCG) industry. Two new categories measure the benefits and risks: in-store and...