This paper explores the diffusion of competitive Internet technology products in the context of competition between local and multinational corporations as well as how the diffusive interactions between technologies affect their dominance in electronic markets. Drawing on existing theories of...

This research addresses the theoretically neglected question of how the internal diffusion of inter-organizational systems (IOS) into a firm's activities and its external diffusion into the supply chain partners influence performance improvement. Drawing on the resource-based view, our research...