Doolin, Bill; Dillon, Stuart; Thompson, Fiona; Corner, … - In: Journal of Global Information Management (JGIM) 13 (2005) 2, pp. 66-88
This paper develops a research model of the importance of consumers’ perceived risk and the Internet shopping experience in the online purchasing behavior of Internet users. The model was tested using a survey of some 700 New Zealand Internet users. Both the perceived risk and perceived...
