This paper develops a research model of the importance of consumers’ perceived risk and the Internet shopping experience in the online purchasing behavior of Internet users. The model was tested using a survey of some 700 New Zealand Internet users. Both the perceived risk and perceived...

We investigate an e-commerce stages of growth model in a cross-cultural business context for small Chinese firms in New Zealand. Research findings from 14 case studies show that the Chinese owners/managers of these small firms have a high power distance, and their attitude toward e-commerce...