Park, Myeong-Cheol; Kim, Dan J.; Lee, Sang-Woo - In: Journal of Global Information Management (JGIM) 15 (2007) 1, pp. 43-67
This study relies on a customer demand-based view to examine how mobile number portability affects competition in the Korean mobile telecommunications market. Using a contingent valuation method, we investigate 1,161 subscribers’ willingness to pay for mobile number portability. The...
