Gefen, David; Rose, Gregory M.; Warkentin, Merrill; … - In: Journal of Global Information Management (JGIM) 13 (2005) 1, pp. 54-78
To trust means to have expectations about others’ (the trustees’) socially acceptable behavior. One of the central effects of this trust in the context of IT adoption is to increase the perceived usefulness (PU) of Information Technology (IT) associated with the trustee’s...
