Purpose: The purpose of this paper is to identify, analyze and classify (i.e. driving and dependence power) the government-supported health-care supply chain enablers (GHSCEs) in rural areas of India for enhancing availability and minimizing wastage of generic medicines....

Purpose: Dealers positioned at the downstream of the supply chains are those who can directly influence demand scenario for the manufacturer. However, manufacturer has to ensure that the influence is favorable by competitively fulfilling the anticipations of the dealers. In this regard, the...