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Persistent link: https://www.econbiz.de/10010825421
This study uses Data Envelopment Analysis (DEA) to analyze the advertising efficiency of 26 companies featured in <italic>Sports Business Journal's</italic> list of the top 50 sports advertisers from 2009. The input variables included sports media spending and non-sports media spending, as well as the total...
Persistent link: https://www.econbiz.de/10010974610